Dates: April 4th - 27th June
Venue: Online & webinars
The course will start with a webinar on 4 April 2011 and will run for 10 weeks.
Course fees: £300 full, £240 concession

People no longer consume media in just one medium, which poses both huge challenges and opportunities for Britain's media workers.The age of the single media specialist is disappearing rapidly, and everyone who works in the media must think about more than one platform when working with content.

360 degree commissioning has moved from being a buzzword to being a reality.

Online journalist and tutor Murray Cox will guide you through this online course with a weekly hour and a half long webinar on Mondays eves (time to be arranged).

The course will cover the new media mindset, writing for online, using social media effectively, monetizing content and IP and includes video interviews with online editors from BBC Scotland, STV and other key media professionals in Scotland.

Who's the tutor?
Murray Cox has been an online journalist since 1998, and has since taught many journalists and media professionals about the development of the internet and the changing media landscape. Murray recently ran the Introduction to Multiplatform for Media Professionals as an evening course at Screen Academy Scotland in Edinburgh.

Who’s this for?
This course aims to equip print and broadcast journalists and other media professionals or anyone interested in using new media effectively with the awareness and skills necessary to work in a converged, multi-platform environment where broadcast, online, print and mobile content channels are produced simultaneously, utilising text, audio, video, graphic and interactive content tools.

Funding options:

Individual Learner Accounts (ILA)- You could get £200 towards the cost of your fees with an ILA account. Check eligibility www.ilascotland.org.uk

Skillset Multiplatform Bursaries- Those working in the TV industry or with the TV Industry in a cross-platform context may be eligible for a Skillset Multiplatform Bursary which could pay up to 80% of your fees.

For more information on how to apply please see http://www.skillset.org/funding/individuals/multiplatform_bursaries/

Skills Development Scotland Flexible Training Opportunities Programme-
The Flexible Training Opportunities programme gives Scottish businesses (1-50 employees) AND sole traders and freelancers the opportunity to apply for up to £5000* towards employee training costs. Funding is available for up to 10 employees per business and the money is not a loan so there's no need to pay it back. SDS will refund up to 50% of each episode of employee training up to a maximum of £500 for each employee. For example, if an episode of training costs £1200 excluding VAT, we will refund £500. If it costs £300 excluding VAT, we will refund £150. This programme is also open to sole traders and freelancers. Enhancing employees' skills will bring real benefits to your business including improved productivity and a stronger more confident workforce.

http://www.skillsdevelopmentscotland.co.uk/our-services/services-for-employers/encourage-employees-to-develop-new-skills.aspx

To book the course please complete the booking form on our website: http://www.screenacademyscotland.ac.uk/content/apr-4-introduction-multiplatform-media-professionals-%E2%80%93-online