Search Engine Optimisation (SEO) workshop

WORKSHOP FULLY BOOKED!!

If you would still like to attend an SEO workshop please still get in touch and we will schedule a second date for all those interested!!

Whilst search engine optimisation is only one strand of a companies marketing strategy it can have a great impact on the volume and quality of visitors coming to your site via search engines. If you have an existing web site that you feel is under performing in search engines then this is the workshop for you!

By looking at topics such as the importance of search engines and how they work, good and bad practice relating to site structure, pay per click vs SEO and keywords, meta tags and context we can help you on the road to understanding search engine optimisation and how to implement effective SEO strategies on your web site.

Delegates should come prepared to have their site reviewed by their peers and if in possession of summary web statistics are encouraged to bring them in report form.

Topics covered during this FREE** half day session will include:

1. Which search engines matter?
2. How do they work?
3. Site structure - good and bad practice
4. Keyworks, meta tags and context
5. Page rank
6. SEO toolkit
7. Your site - a frank look at your web site from a SEO perspective
8. Competitor analysis
9. It is people that buy goods and services not machines!
10. Pay Per Click vs SEO - specifically Adwords
11. A brief introduction to web analytics

If you are interested in attending this workshop please email Lynn Banks at lynnb@ictthatworks.org or fill in our workshop registration form.

This is just one in a series of workshops run by the Centre. For additional proposed topics please click here.

*Please note that due to demand, places on these workshops will be limited to 1 or 2 individuals per company.

**Workshop is free to SMEs in Scotland only!!

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