Share 'A new series of posts on forming the perfect 4iP pitch'

Our aim right at the beginning of starting commissions on 4iP arguably revolved around two things: keeping the 'rules of engagement' as tight and clearly understandable as possible while also encouraging ideas to be submitted first, questioned later. That said, many of you are emailing, calling and popping in to unpack the (too?) succinct page on the formal 4iP website. Every Wednesday in the...