Share 'Find your zag - Do it first'

Part two of a series of posts on the elements that have made the best propositions to 4iP work well. Marty Neumeier's Zag can be read in one day's commute between Belfast and Glasgow. In 76 minutes you can understand what it means to zag when everyone else is zigging. The phenomenon ties in 100% with Channel 4's values: do it first, inspire change, make trouble. But doing it first means that ...