Share '4iP pushing forward, the right way...'

All too often I hear about ideas where the success of the project lies in having a large number of users – the usual “and then with all these users it works amazingly like this and that and opens up the potential for so and so”. This is the point where in mid-conversation I frown; I’m not listening to the potential, I’m listening to the mechanisms that get it to the point of providing this pote...