Share 'Business Models: A starter-for-ten'

At Tuesday's Creative Scotland quarterly meeting there was a definite vibe (and a question from the audience) that led me to feel that large parts of the creative industries still feel that having to think about making money at the outset of one's idea is an incompatible requirement with, well, being creative. I'd disagree. With 4iP we're finding that thinking of how one's idea can at least supp…