David Parrish's Page

Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers.

Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging.

The bad news is that businesses that deny or ignore these changes by continuing to regard customers as passive targets… Continue

The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries.

http://blog.davidparrish.com/tshirts_and_suits/2009/07/the-creative-business-12-modules.html

The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts.

Dav… Continue