Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers.



Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging.



The bad news is that businesses that deny or ignore these changes by continuing to regard… Continue

The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries.



http://blog.davidparrish.com/tshirts_and_suits/2009/07/the-creative-business-12-modules.html



The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural… Continue