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David Parrish
- Male
- Manchester
- United Kingdom
- Share
- Blog Posts: Words of Wisdom on the World Wide Web (3)
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T-Shirts and Suits blog
Don't hide your people!
Why are you hiding?! That's what I think when a website invites me to contact "info@abc.com" instead of a named person. Are there real people in there? If so, why are they hiding? Customers want to do business with people, not with a website. As a potential client, I want to know who you are before I'll do business with you.Alienate and Embrace Customers
The most successful creative entrepreneurs deliberately alienate those customers who don't matter in order to more strongly embrace those who really do matter.Powerful Customers
In the age of Web 2.0, the interactive web, what we are witnessing is a fundamental and irreversible shift in the balance of power in favour of consumers. We no longer have passive consumers who are told what to watch, when to watch it, how to watch it - but a new breed of much more informed, demanding, tech-savvy and communicative consumers.Profitable Collaborations
What are the essential elements of profitable collaborations when creative businesses work together? Some ideas about effective business collaborations in the creative industries are in these articles I've written: - Creative Collaborations and other essential C-words published by Creative Choices (2009) - Creating 'Interprises' published on the T-Shirts and Suits...CC: Control your Copyright
Creative entrepreneurs are rightly concerned about controlling their copyright ('not getting ripped off') and generating income from their copyright through licensing, ie being a creative entrepreneur. It seems that we used to have only two options about what to do with our copyright material - either give it away into...David Parrish's Page
Profile Information
- Tell us what company or organisation you're part of
- I'm a creative industries consultant and business adviser specialising in helping creative businesses and cultural organisations. I'm involved in a number of companies including Chittenden Horley Consulting Ltd and T-Shirts and Suits Ltd.
My website gives more information about who I am and what I'm about:
http://www.davidparrish.com
- Your digital media passion?
- I'm passionate about helping creative people in digital media and other creative sectors to use business ideas and techniques to help them become even more successful.
I wrote a book about this and write a blog too:
http://www.t-shirtsandsuits.com
<<< See this blog in the box on the left of this profile page
- What's your main business?
- Other
- Which nation or region are you based in?
- Other
- If 'Other', tell us where you're based
- England
- What are your main reasons for being here?
- Getting to know 4iP, Finding out information, Getting ideas
Wesbite with free eBook, blog, videos etc
http://www.davidparrish.com
http://www.davidparrish.com
David Parrish's Blog
Customers are more powerful than ever...
Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers.
Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging.
The bad news is that businesses that deny or ignore these changes by continuing to regard customers as passive targets… Continue
Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging.
The bad news is that businesses that deny or ignore these changes by continuing to regard customers as passive targets… Continue
Posted on September 2, 2009 at 6:31am — 2 Comments
THE CREATIVE BUSINESS: A FREE ONLINE RESOURCE IN 12 MODULES
The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries.
http://blog.davidparrish.com/tshirts_and_suits/2009/07/the-creative-business-12-modules.html
The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts.
Dav… Continue
http://blog.davidparrish.com/tshirts_and_suits/2009/07/the-creative-business-12-modules.html
The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts.
Dav… Continue
Posted on July 9, 2009 at 8:51pm — 1 Comment
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