Ray Macsweeney's Page

“It is easy to impede [economic] growth by excessive research, by having too high a percentage of scientific manpower engaged in adding to the stock of knowledge and too small a percentage engaged in using it. This is the position in Britain today.” (Charles Carter and Bruce… Continue

"In some instances, companies are still just skimming the cream off of the early adopters and migrating into the masses." (Stephen Baker)

Volvo's success in the car market, prior to its purchase by Ford, was based on a skimming strategy:

* Build a clear ownership of… Continue

"Keep the camera whirring; for this is a film you'll run over and over again—Madge Going to Bed on My Last Night At Home . . . That's all you have now—just the memory; and even now, even so soon, it's being distilled of all its coarseness; and what's left is going to be preci… Continue

"Example is more efficacious than precept" (Samuel Johnson)

This is a quick "worked example" I've pulled together to show how the components of this theory can be pulled together to pick a strategic approach for using Web 2.0 tools within an organisation. For a quick refresh… Continue

"Thank you for not discussing the outside world" (The Simpsons - sign outside the Springfield Retirement Community)

No decision making framework would be complete without considering the outside world. There are four groups to conside… Continue