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Ray Macsweeney
  • Male
  • Edinburgh
  • United Kingdom
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October 19
September 2
Colin Sounds like a great concept. I think one of the challenges is finding a way to connect mentors and start-ups in such a distributed environment. Maybe some sort of speed dating called for?
July 3
Ray Macsweeney added a blog post
“It is easy to impede [economic] growth by excessive research, by having too high a percentage of scientific manpower engaged in adding to the stock of knowledge and too small a percentage engaged in using it. This is the position in Britain tod...
July 3
A blog post by Ray Macsweeney was featured
"In some instances, companies are still just skimming the cream off of the early adopters and migrating into the masses." (Stephen Baker) Volvo's success in the car market, prior to its purchase by Ford, was based on a skimming strategy: * Buil...
July 1
In much the same way, BMW sells an "ultimate driving machine" - the BMW proposition is designed to appeal to drivers who look for a driving experience, whereas Apple and Porsche offer an "ultimate design experience". I deliberately chose Volvo as...
June 25
....or put another way is Apple the new Porsche? I am struck how both Apple and Porsche have communicated to their consumers that they are in the "design business", not the business of either technology and cars. This is the corporate history of...
June 24
Ray Macsweeney added a blog post
"In some instances, companies are still just skimming the cream off of the early adopters and migrating into the masses." (Stephen Baker) Volvo's success in the car market, prior to its purchase by Ford, was based on a skimming strategy: * Bui...
June 24

Profile Information

Tell us what company or organisation you're part of
Zamsana
Tell us what you're passionate about in digital media or creativity
Helping people interact with each other and enjoy the strength of New Media
What's your main business?
Gaming, Social media, Mobile, Civic and social innovation
Which nation or region are you based in?
Scotland
What are your main reasons for being here?
Finding partners for projects, Selling your skills, Getting to know 4iP, Finding out information, Getting ideas, Something different
Any other details you want to add?
Just started on twitter.... http://twitter.com/rmacsweeney

Oh, and a more general blog is at http://raymacsweeney.blogspot.com/

Ray Macsweeney's Blog

Ray Macsweeney

Where Innovation Creates Value



“It is easy to impede [economic] growth by excessive research, by having too high a percentage of scientific manpower engaged in adding to the stock of knowledge and too small a percentage engaged in using it. This is the position in Britain today.”
(Charles Carter and Bruce… Continue

Posted on July 3, 2009 at 10:32am —

Ray Macsweeney

Is Apple the new Volvo?


"In some instances, companies are still just skimming the cream off of the early adopters and migrating into the masses." (Stephen Baker)

Volvo's success in the car market, prior to its purchase by Ford, was based on a skimming strategy:

* Build a clear ownership of… Continue

Posted on June 24, 2009 at 4:00pm — 2 Comments

Ray Macsweeney

The Faded Memories on our Walls



"Keep the camera whirring; for this is a film you'll run over and over again—Madge Going to Bed on My Last Night At Home . . . That's all you have now—just the memory; and even now, even so soon, it's being distilled of all its coarseness; and what's left is going to be preciContinue

Posted on April 28, 2009 at 10:30am —

Ray Macsweeney

Measuring the Contribution of Collaboration Technologies IV - Worked Example



"Example is more efficacious than precept"
(Samuel Johnson)

This is a quick "worked example" I've pulled together to show how the components of this theory can be pulled together to pick a strategic approach for using Web 2.0 tools within an organisation. For a quick refresh… Continue

Posted on April 27, 2009 at 2:34pm — 2 Comments

Ray Macsweeney

Measuring the Contribution of Collaboration Technologies III - The Outside World



"Thank you for not discussing the outside world" (The Simpsons - sign outside the Springfield Retirement Community)

No decision making framework would be complete without considering the outside world. There are four groups to conside… Continue

Posted on April 23, 2009 at 7:06am —

Comment Wall (2 comments)

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At 2:17pm on April 22, 2009, Dave Brown | cross-platform director/producer said…
Hey Ray... Good to catch up with you last night. Hope to see you again sometime soon. D
At 9:22am on March 4, 2009, Kevin McMonagle said…
Hi Ray

Yeah....need asap a dev familiar with Java xml csharp preferably with xhtml css php....initially freelanse but could lead to ongoing contract..

Get in touch at 01292 283086

Best

Kevin
 
 

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