Kirill is a new online drama from the Endemol digital lab and MSN. You can read a bit more about it and watch the trailer
here.
The first episode was put onto the MSN Kirill site yesterday.
Now here's the bit that specifically interests me:
The storyline is woven into MSN's interactive tools, including the social networking site Spaces, its instant…
Continue
Added by Priya Bhakta on October 31, 2008 at 14:30 —
6 Comments
Time has named
Hulu the 4th best invention of 2008:
When cable eventually dies, websites like Hulu will be held responsible. Unlike YouTube and other amateur-video-upload sites, Hulu is a hub for network TV shows and movies: Hulu offers shows from nbc, Fox, pbs and other channels, including free full episodes of SNL, The Daily Show, The Office and other hits the TiVo-less masses often miss, plus films like Ghostbusters, The Fifth Element and Lost in…
Continue
Added by Priya Bhakta on October 31, 2008 at 11:30 —
1 Comment

There is no going back, that is it I've hit submit. I am interested to hear anyone else's thoughts on the three ideas I have just submitted. If I get 4ip funding I will definitely need some help developing them and if I don't get any funding I'm sure I'll benefit from the community's take on why or why not they would work...
I am confident that no one will "rip off" my ideas and if you do, all I ask is that I am appropriately…
Continue
Added by Claire-Frances Lennon on October 31, 2008 at 10:30 —
16 Comments
Does anyone else think this whole ridiculous situation with Russell Brand, Jonathan Ross, Andrew Sachs, Georgina Ballie, etc., has become ridiculous?
I think it's a prime example of the media's narcissistic self-obsessed nature. The lead item on Radio 4 news this evening was about Lesley Douglas resigning from her position as controller of Radio 2 and 6 Music. First Brand goes, Ross is suspended then Douglas resigns too. The BBC Trust and Director General have issued statements and…
Continue
Added by Dougal Perman on October 30, 2008 at 19:09 —
1 Comment
One of the greatest ad men of all time is David Ogilvy. And this year O and M is celebrating its 60th anniversary.
For some unaccountable reason one of Ogilvy's branch offices, Bold Ogilvy and Mather in Athens, has decided to create a tribute song and film for him which has to go down in history as one of the most ill-judged tributes to mankind, never mind advertising.
I suspect the WPP share price (they own Ogilvy) will fall many percentile points once this reaches a…
Continue
Added by mark gorman on October 29, 2008 at 12:00 —
1 Comment

Wired Magazine has released an article about a recent US army report into the use of 4iP interests (web 2.0, mobile and social networking technologies) by terrorist organisations in their fight against the west.
It is a truly interesting article and made me wonder 'Should we take the terrorist usability of new technologies and services born out of 4iP into account?'.
I don't for a minute…
Continue
Added by Tony Black on October 28, 2008 at 16:15 —
2 Comments
Just a quick pointer to a post on
Scottishgames.biz (and handily mirrored on the group of the same name, here on 38Minutes...)
The Department of Culture, Media & Sport's
consultation into the Byron Report ends on the 20th of November.
They're looking for input on the current ratings system, both the mandatory side, which is overseen by the BBFC…
Continue
Added by Brian Baglow on October 28, 2008 at 12:30 —
4 Comments
Very excited to see 4iP off the ground. There's even more good stuff coming up, and I'll use 38 Minutes to announce this soon.
Its great to work with everyone in the digital media world; all the best to Ewan at Channel 4 with 4iP and to everyone on this site!
Added by George Falconer on October 28, 2008 at 8:30 —
No Comments
Well for my first post I'll be off to the London Games Festival for a week.
I'm up for a Golden Joystick! yea...
So if anyone wants to meet up with a Video Games creator in London in the next week for giggles and laughs give me a shout!
Dave.
Added by Dave Sapien on October 27, 2008 at 21:10 —
No Comments

Channel 4 is pinning its hopes on digital mavericks (that means you), the headline on today's Sunday Herald feature on 4iP. It's not a bad piece for setting out some of the context of '4 Innovation for the Public' and the importance we place on getting some great ideas turned into tangible mobile, web or game-space… Continue
Added by Ewan McIntosh on October 26, 2008 at 12:00 —
2 Comments
Here's the latest vid of my attempt to take on Fifa & Pro Evo single handedly..
Added by Jonathan "Fritz" Ackerley on October 25, 2008 at 21:42 —
No Comments
Here's the long and short of it: iPhone games are taking off like no other gaming platform ever has. Here's the challenge: where are the iPhone developers with great ideas who Scotland and NI's 4iP Fund can commission?
According to last month's
Develop Magazine the
beginning of the iPhone gaming goldrush is just beginning, with Steve Jobs proclaiming the move towards a…
Continue
Added by Ewan McIntosh on October 24, 2008 at 17:00 —
2 Comments
Another day another dollar, or not so much. Not for the first time I find myself preparing design ideas for a pitch we have next week, a free pitch, unpaid design time, it's an oldie but a goldie. Conceptualising ideas is my favourite part of the design process, doing some research, pulling the ideas together, sketching up roughs, creating Photoshop mock ups, showing them off and waiting to see if you've got it right or wrong.
I love it, it's so exciting, yet it's the part of the process…
Continue
Added by Mhairi Mackenzie on October 24, 2008 at 11:42 —
1 Comment
I thought this was rather fascinating. Based on research at Dundee Uni (but found via
Boing Boing):
Do you dream in black and white? If so, the chances are you are over 55 and were brought up watching a monochrome television set.
New research suggests that the type of television you watched as a child has a profound effect on the colour of your dreams.
While almost all under 25s dream…
Continue
Added by Brian Baglow on October 23, 2008 at 16:34 —
1 Comment
Well, this is a blog. probably not my first one and probably not my last. I do wonder how, with time being so precious these days, we all have so much availability to write and keep track of these things? Ah well, in times to come, when I turn into an old dear, perhaps one day I'll find long lost blogs from my 'yoof' spread all over the internet in facespaces I'd long forgotten about, telling me how cool/young/creative/angsty I was and look back with pride and with a warm fuzzy feeling. Or…
Continue
Added by Mhairi Mackenzie on October 23, 2008 at 16:16 —
No Comments
Or at least I do. A question which cropped up a few times at yesterday's 4IP networking event was - where do I find out more about all these interesting companies?
Which is a fair point. While Scotland has several news services, publications and sites dedicated to specific sectors (
AllMediaScotland,
Scottishgames,
The Drum,
Young… Continue
Added by Brian Baglow on October 23, 2008 at 13:32 —
No Comments
'Who Wants to Be...?' - the spontaneous, democratic game-show
* 7th November 2008, 8-10pm *
* The Unicorn Theatre, London Bridge *
'Who Wants to Be...?' is a live reality game-show where the audience
make up the questions, have all the answers, and set their own rules.
200 people will buy £10 tickets making a £2000 cash pot, then spend 2
hours proposing, discussing, and creatively modifying each others ideas
for what to do together with a £2k…
Continue
Added by Ivan Pope on October 23, 2008 at 12:33 —
No Comments
http://co-pilot.net is a project of shared resources for people working at the intersection of art, technology and social change - which may have some relevance for 4iP type projects. As I commented earlier, I have an interest in structural strategies for projects in the technology, creativity, entrepreneurial space. This is akin to asking 'does form follow function in your choice of organisational structure'. Can projects that imply social networking and open source development thrive when…
Continue
Added by Ivan Pope on October 23, 2008 at 1:01 —
No Comments
And who couldn't be this year...
Check this out for a chuckle:
http://www.palinaspresident.us/
Added by David Cumming on October 22, 2008 at 18:59 —
No Comments
Some basic notes from the event....
Does your idea stir things up in a 4-like fashion? Is it crunchy?
networks not about broadcasting - collaboration - people rather than audiences or demographics -
networks
participation
people
open
evolving
less is more
catalysis
conversation
NOT
broadcast
viewing
audiences
closed
pre-packaged
more is more
ongoing support
couch potato
Added by Claire-Frances Lennon on October 22, 2008 at 17:35 —
5 Comments