I missed Filmcamp
a couple of weeks ago (sorry Arvind), but I have to say I hadn't really thought through the implications for cinema of a joined up digital platform for arts events in Scotland. But I went to EDCM this morning and just got it - bang.
Why is it that I don't go to more films at independent cinemas like the Filmhouse? I could look up their website, read their programme or sign up for a newsletter - and let's not forget the List - there's ENOUGH information. But the reason I don't go is because I don't know about what is going to be brilliant - for me. All of their films are brilliant for someone (I suppose) so they are dealt with in a kind of standardised format with each given a pretty much similar amount of space and work through of detail and plot. For me (not an expert) this is like having to choose a single film out of a crowd - based only on marketing content. Never going to work.
This is hopelessly old fashioned. But what if I was part of a Scotland wide Web 2.0 arts platform and I had my own space. In that space I could make a list of my favourite films and my favourite directors. The intelligent people at the Filmhouse, the GFT and anywhere else could then interrogate the system with their programme and drop me a line with Films that matched - maybe by the same director, maybe using their personal recommendation - if you like that, why not this? Of course if they spam me, I'll just ignore. But if I could get a single film intelligently plucked from their crowded programme and recommended to me, I can assure you I'd take that suggestion seriously.
AND. If cinemas could interrogate the whole system to find out what people in Scotland actually like, they might be surprised and they could learn from our personal preferences when it came to shaping their programme.
Web 2.0 - don't you love it.