Five Ways to Think About 4iP

[Stuart Cosgrove]

Top 5 priorities for thinking about 4iP. The following is a guide to help you shape ideas:

Hidden gems: helping people discover stuff which could change their lives

Digital democracy: new ways to let everyone keep an eye on money and power

Amplifying voices: new ways to empower those communities that media couldn’t previously reach.

Wise crowds: connecting people who need to know stuff with people who know it already

Tools to make trouble: developing disruptive media tools, then putting them in the hands of people that need them most.

For all the informationa nd registration go to 4iP

[Stuart Cosgrove]

That's so unfair Mr C. had built three ning sites before she was born. 38minutes comes so far behind Saints and rare soul in my life, this is but a passing fancy.

...And I don't slaver my food down my shirt.

[Ewan McIntosh]

I've never subscribed to the 'natives' 'immigrants' notions, and took great pleasure taking them to bits this week with the guy who invented the phrases back in 2001 (Marc Prensky). At the time, at least, he had little to say and seemed to accept that what might have appeared to fit as an explanation of technology/media ethnology 7 years ago maybe didn't work now.

The fact is, most of the media we're using now, bar the telly, has only been in common use for 2-4 years. We've ALL grown up with it. Even my 14-month old had a first time when she had to learn what video skype was. Check out the photos on my Flickr site where she is at first daunted and then embraces the medium. It took her about 10 minutes, more time it took Mr C to understand the potential in a Ning site :-)

[Stuart Cosgrove]

I agree Mairin its a generation that has much to teach us about what they (we) really want from media and communication.

[Mairin Murray]

Hey Stuart

I'm delighted that one of the 4IP priorities is Amplifying Voices.

Earlier today I was reading one of Grannymar's blog posts (do you remember she joined us at the Slugger Awards?) and I wanted to pass it on as totally inspirational. It's about social poverty and how blogging, twitter and podcasting can radically change (old peoples') lives.

I sometimes have a bias (like many in the meddjaa business) when working up ideas to think that the most innovative, crunchy, crispy ideas have to involve the Yoof demographic. But wouldn't it be fab to do something for the Grannymar generation? I'm sure she'd be game to get involved.