38minutes

Paul Gallagher

All is doom and gloom? Oh no it isn't...Oh yes it is...

Negative subliminal messages work

People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments at University College London, participants were briefly shown masked words and asked to classify them as emotional or neutral.
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Tags: bbc, college, london, negative, of, subliminal, university

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