What do they say about food for the soul...

We are doing loads of work with our fab clients Qmorphic - and because they have a division that is a music video factory (Popmorphic) we get to hear some breaking bands.

The favourite at DF HQ is a wee band called The Cinnamons and a track called Analogue man, to be fair the tracks Armed Robbery and The Business are pretty damn good too. Analogue man resonates to us living in a Digital World...

QMorphic is applying quantum physics to film production and creating 'Polymorphic' video; it's just awesome technology. In one take the footage is uploaded to the polymorphic box and is turned out direct into the player - no Editor required - hit play ('morphit') and away you go.

As a viewer you can edit the film live whilst it's playing and the whole lip synch is perfect.

I know I've mentioned this technology before but now that it's being developed for TV, MP4 players and mobile phones - just the whole idea of being able to edit X Factor or Celebrity Jungle so you only see the people you like or want to vote for. It will take a while to be adopted but you know what I've a feeling it will be everywhere in a few years.

Our initial challenge is marketing Popmorphic and the groundbreaking technology to 16 - 25 year olds; it's a fact that this age group irrespective of social background are not good at adopting new technology - they're just in too much of a hurry and have a very short attention span...

But hey, here was an analogue man now living in an entirely digital world...

As originally seen here: http://www.digitalface.co.uk/blog/

Views: 5

Tags: cinnamons, digital, face, marketing, polymorphic, popmorphic, the

Add a Comment

You need to be a member of 38minutes to add comments!

Join 38minutes

Comment by Colin Gilchrist on November 29, 2008 at 19:01
Thanks Stuart - but a missed opportunity today of all days: http://www.buynothingday.co.uk/
Comment by Stuart Cosgrove on November 29, 2008 at 18:35
Like your tee-shirts too just bought one.


Latest Network Activity

Austin Richerd posted a blog post

Microsoft 70-460 SQL Server Exam - A Step Towards Excellence

Microsoft 70- 460 ExamThe name of Microsoft 70- 460 Exam is Transition Your MCITP: Business Intelligence Developer 2008 to MCSE: Business Intelligence. It is available in the English language and is credited towards MCSE and MCP certification.Microsoft 70-460 exam TopicsThe topics to be included in the Microsoft 70-460 exam are given below to provide a general overview for exam preparationBuilding an Analysis Services…See More
Chris Goodwin posted a video

Pebbles and friends.

A day in the life of a friendly little character called Pebbles.
Nov 22
Michal Skwierczynski is now a member of 38minutes
Nov 18
Chris Goodwin posted a photo
Nov 16
Derek Lewis posted a blog post

Personal finance tips for 2016

We are in the last quarter of the year 2015 and so, it is a great time to make your financial plans for 2016. In the current year, whatever may be the status of your personal finance, you will enjoy a better scene in 2016 if you are smart enough to make some important decisions related to personal finance.In this post, we have compiled some tips that can help you strengthen your finances for 2016 even before you start your year.So, without much ado, here are some points that can help you save…See More
Nov 16
Derek Lewis is now a member of 38minutes
Nov 14
Margaret Tich Clancy McKinley is now a member of 38minutes
Nov 9
Jonas Huber is now a member of 38minutes
Nov 4

Companies, Groups and Organizations.


38minutes is run by a small group of
volunteers, including:


Nicola Sinclair

Site editor




Gavin Robertson

Groups Co-ordinator




Espen Brunborg

Runs the Web group




Ashley Smith Hammond

Runs Digital Innovation group




Frank McGowan

Runs TV & Film group




Brian Baglow

Runs Gaming group




Would you like to volunteer? Get in touch!



  • Add Photos
  • View All


  • Add Videos
  • View All

© 2015   Created by Nicola Sinclair.   Powered by

Badges  |  Report an Issue  |  Terms of Service