What do they say about food for the soul...

We are doing loads of work with our fab clients Qmorphic - and because they have a division that is a music video factory (Popmorphic) we get to hear some breaking bands.

The favourite at DF HQ is a wee band called The Cinnamons and a track called Analogue man, to be fair the tracks Armed Robbery and The Business are pretty damn good too. Analogue man resonates to us living in a Digital World...

QMorphic is applying quantum physics to film production and creating 'Polymorphic' video; it's just awesome technology. In one take the footage is uploaded to the polymorphic box and is turned out direct into the player - no Editor required - hit play ('morphit') and away you go.

As a viewer you can edit the film live whilst it's playing and the whole lip synch is perfect.

I know I've mentioned this technology before but now that it's being developed for TV, MP4 players and mobile phones - just the whole idea of being able to edit X Factor or Celebrity Jungle so you only see the people you like or want to vote for. It will take a while to be adopted but you know what I've a feeling it will be everywhere in a few years.

Our initial challenge is marketing Popmorphic and the groundbreaking technology to 16 - 25 year olds; it's a fact that this age group irrespective of social background are not good at adopting new technology - they're just in too much of a hurry and have a very short attention span...

But hey, here was an analogue man now living in an entirely digital world...

As originally seen here: http://www.digitalface.co.uk/blog/

Views: 2

Tags: cinnamons, digital, face, marketing, polymorphic, popmorphic, the

Add a Comment

You need to be a member of 38minutes to add comments!

Join 38minutes

Comment by Colin Gilchrist on November 29, 2008 at 19:01
Thanks Stuart - but a missed opportunity today of all days: http://www.buynothingday.co.uk/
Comment by Stuart Cosgrove on November 29, 2008 at 18:35
Like your tee-shirts too just bought one.

Members

Latest Network Activity

kenny shaw added a discussion to the group Wanted; Jobs, Skills, Resource
Thumbnail

Business Manager (Finance/Office/HR) - £30K-£50K (DOE)

Screenmedia is looking for an experienced finance and business manager to run the finance, HR and commercial operations of its Glasgow studio.The role may suit someone with 3-5 years’ experience in small business financial management, though equally we are keen to hear from candidates with more experience in commercial management and direction that may help us to grow our business. Voted Digital Agency of the year (2014) Screenmedia is one of Scotland’s fastest growing Digital Design companies,…See More
Monday
Alexandra Gatfield updated their profile
Jul 24
Captain Lightfoot posted an event
Thumbnail

Captain Lightfoot Presents... at The Glasshouse, Lauriston Castle, 2a Cramond Road South, Edinburgh, EH4 6AD

August 8, 2014 at 10pm to August 15, 2014 at 4pm
Captain Lightfoot Presents...is an art exhibition organised by Captain Lightfoot that will take place in theVictorian Glasshouse at Lauriston Castle in Edinburgh for one week over the month of August 2014. Theexhibition will be specifically conceived for the Edinburgh Art Festival with each artist creating new workespecially for this exhibition.Working in collaboration with the Learning and Access department of the City of Edinburgh Museum andGalleries,Captain Lightfoot Presents...will deliver…See More
Jul 23
Captain Lightfoot posted a photo
Jul 23
Chris Goodwin posted a video

Film Club Mascot

I created this video for a charity's film club when I was a volunteer with them. Sadly the charity has since closed so you can't see the video any more so I'...
Jul 23
Ridha Lachhab added a discussion to the group Wanted; Jobs, Skills, Resource
Thumbnail

UX Designer - Edinburgh

Hi all,I'm currently looking to speak to experienced User Experience Designers interested in considering permanent roles based in Edinburgh.My client is a growing, independent software consultancy, which works with a diverse range of businesses in the UK and Internationally (their client list is hugely impressive!).Responsibilities will include:Create effective and beautiful interfaces; recognise the importance of every design decision, not just those relating to aesthetics.Embrace a…See More
Jul 22
Profile IconCathleen O'Grady, Gordon Campbell, FRANK KWABENA and 2 more joined 38minutes
Jul 20
Karl Smith posted a status
"Just back from Bangalore after presenting innovation film to clients, it's nice to see Edinburgh"
Jul 18

Companies, Groups and Organizations.

Contributors

38minutes is run by a small group of
volunteers, including:

 

Nicola Sinclair

Site editor

 

 

 

Gavin Robertson

Groups Co-ordinator

 

 

 

Espen Brunborg

Runs the Web group

 

 

 

Ashley Smith Hammond

Runs Digital Innovation group

 

 

 

Frank McGowan

Runs TV & Film group

 

 

 

Brian Baglow

Runs Gaming group

 

 

 

Would you like to volunteer? Get in touch!

Photos

Loading…
  • Add Photos
  • View All

Videos

  • Add Videos
  • View All

© 2014   Created by Nicola Sinclair.

Badges  |  Report an Issue  |  Terms of Service