What do they say about food for the soul...
We are doing loads of work with our fab clients Qmorphic
- and because they have a division that is a music video factory (Popmorphic
) we get to hear some breaking bands.
The favourite at DF HQ
is a wee band called The Cinnamons
and a track called Analogue man, to be fair the tracks Armed Robbery and The Business are pretty damn good too. Analogue man resonates to us living in a Digital World...
is applying quantum physics to film production and creating 'Polymorphic' video; it's just awesome technology. In one take the footage is uploaded to the polymorphic box and is turned out direct into the player - no Editor required - hit play ('morphit') and away you go.
As a viewer you can edit the film live whilst it's playing and the whole lip synch is perfect.
I know I've mentioned this technology before but now that it's being developed for TV, MP4 players and mobile phones - just the whole idea of being able to edit X Factor or Celebrity Jungle so you only see the people you like or want to vote for. It will take a while to be adopted but you know what I've a feeling it will be everywhere in a few years.
Our initial challenge is marketing Popmorphic and the groundbreaking technology to 16 - 25 year olds; it's a fact that this age group irrespective of social background are not good at adopting new technology - they're just in too much of a hurry and have a very short attention span...
But hey, here was an analogue man now living in an entirely digital world...
As originally seen here: http://www.digitalface.co.uk/blog/