Channel 4 and TalkTalk
have signed up to join Project Canvas - a proposal to deliver television programmes and other online content to the living room over broadband, on-demand and subscription-free.
Channel 4 and TalkTalk join the BBC, ITV, Five and BT in committing to a project which will, subject to approval by the BBC Trust, create a next generation platform for Freeview and Freesat.
With internet-connected TV set to be the next major technological development in broadcasting, Channel 4 believes Project Canvas is critical to the long-term future of subscription-free TV.
Over the last five years the TalkTalk Group has invested over £1 billion to transform the UK broadband and home phone market into the most vibrant and good value in the world. The company changed the market forever in April 2006 with the launch of ‘free broadband’ and has created Britain’s most advanced Next Generation Network covering over 80% of the UK population.
Project Canvas is a bid to create a free-to-air platform for internet-connected TV devices: through the adoption of common standards, and a new venture to roll out that standard to the industry, and promote the platform to consumers.
Project Canvas represents an upgrade of the UK’s existing free-to-air TV platforms Freesat and Freeview, and aims to unlock the potential of free-to-air internet-connected TV, democratising access to the living room.
For fuller information go to the Channel 4 group pages
Image from Shane Meadows - This is England