Commissioning for attention: must-reads

C4 Education colleague Matt Locke has started putting finger to keyboard in summing up 18 months of commissioning in a digital-only world, outlining what blog posts, presentations and theses have influenced not just his own commissioning, but which have no doubt influenced the thought processes that the 4iP team go through when considering ideas to take forward.

Take a read through all the articles mentioned in his introductory post before exploring the challenges in gaining attention on the web when you don't have a 3-million viewer programme on the telly thrusting users your way of an evening.

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