Culture Popped: 38 minutes on what can pop culture teach museums and the arts about engaging new audiences

[Ewan McIntosh]

Culture Popped: Digital media in the cultural & museum sector

View more webinars from Ewan McIntosh.

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences?

A couple of weeks ago I opened the Digital Futures conference, part of a project exploring how social media interfaces with museums, galleries and other cultural heritage organisations, funded by the Royal Society of Edinburgh, and a partnership between the University of Edinburgh, the Royal Commission on the Ancient and Historical Monuments of Scotland, National Museums Scotland and the National Galleries of Scotland. The presentation is now up on Slideshare, and above.

It tries to make a few points, some more successfully than others, no doubt. Key amongst them:
- how to institutions do better what is now so easy for everyman to do?
- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?
- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

Have a watch if you can - the presentation is, uncannily, 38 minutes long.