I think one would be crazy to try to define what creativity is and where good ideas come from - the pressure to then come up regularly with great creative ideas would be so intense as to stop any such activity taking place. However, Andy Hobsbawm says in 3"22 what he think creativity can at least achieve, and gives us his rather entertaining Green Thing example.

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Tags: creativity, ted

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Comment by James S H Johnston MBE on July 30, 2009 at 16:18
simple and effective, have seen similar - also made me smile, nice one

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