Meebo Ads: Innovative or obvious

[Darcie]

Some of you might have notices that Meebo has gone from Window's Blue to sleek black in colour (mine hasn't however, so I'm guessing they're rolling it out amongst users like Facebook does when it changes up it's platform).

This step has been taken to allow advertising on the mass of empty space without it being too intrusive on Meebo users. Users who seem to be either fine with it or feel like it was a site idea that could have been implemented in the late 90's.

Seth Sternberg, Founder/Ceo of Meebo sent a blog post out to users informing them of the slight changes and that they could easily switch back to the blue screen if they wished. Also he states the following:Meebo holds itself to a really high standard for its products, and our treatment of ads is no different. Instead of just throwing standard banner ads into Meebo, we wanted to integrate ads as a feature… hopefully so well that they could be fun! And great news, turns out ads inside Meebo have been a real success. Not only have we gotten positive responses from all of you, but our advertisers are very happy too!

Is this something Twitter could look into doing to enable adverts on it's site? Or is the reason the users are mostly accepting of it really because it's gone from blue to a nice sleek black?