So you're moving studio to a new bit of town and you want to raise your profile in the local neighbourhood so what do you do? Throw a welcoming party? Have a party in a local watering hole? Sell cookies door to door? How about campaign on the streets to raise 5000 names on a petition to get you ejected from the premises. This has to be one of the best ways I've seen creatives use to make an excuse to show off their portfolio of work.