The best articulation of Twitter yet.

[Michael Coulter]

Tim O'Reilly knows a bit about the interwebs.

He's credited with coining the term Web 2.0.

He has a hugely success tech publishing empire.

And now he's gone a written a stonking blog post about why we should take twitter seriously.

Covering; why it's a critical business tool, suggesting that 'what it doesn't do is what makes it useful', the concept of 'ambient awareness*'. And whole bunch of other things.

*tip O the hat to 38minuter; @MemeStorm, (an ex O'Reilly employee himself), who introduced me to the concept on ambient awareness only last week. (Incidentally, might this be something our advertising and pr pals on this forum might want to look into on behalf of their clients? Will that old desirable 'Brand Awareness' now have to factor in 'Ambient Awareness' as a measurement of marketing success? And how the heck do you quantify it?)

Interesting times, or what?