On May 26th, jewellery maker Stevie Koerner tweeted that fashion giant Urban Outfitters had ripped off one of her designs. Within a matter of days, the row had erupted via social media, with Urban Outfitters seeing a sharp drop in its share price and Koerner welcoming $36k in sales.

 

I'm usually cautious about Twitter's claims of changing the world, but this particular story really does illustrate the power of social media.

 

Below is a fascinating account of the story by Scott Douglas:

 

 

Image: From Stevie Koerner's online shop - no copyright intended. And good luck to you!

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Tags: Nicola More, Scott Douglas, Stevie Koerner, Urban Outfitters, art, twitter

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