On May 26th, jewellery maker Stevie Koerner tweeted that fashion giant Urban Outfitters had ripped off one of her designs. Within a matter of days, the row had erupted via social media, with Urban Outfitters seeing a sharp drop in its share price and Koerner welcoming $36k in sales.
I'm usually cautious about Twitter's claims of changing the world, but this particular story really does illustrate the power of social media.
Below is a fascinating account of the story by Scott Douglas:
Image: From Stevie Koerner's online shop - no copyright intended. And good luck to you!
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