Viral Video Sneeze

[Mairin Murray]

One of my current obsessions is viral video. I've come up with an Eedjits Guide about the kind of videos that tend to induce an online sneezing fit. These usually are:
*clip
*comic
*chops up
*current
*camp
*cheesy
*controversial
*cute
You can read more of my words of wisdom ;-) in presentation below.

Viral Video: Sneezing Fit

View SlideShare presentation or Upload your own. (tags: created user)

(In Slideshare presentations I'm struggling to get links working) so here are a few of the videos mentioned which were cleverly made by creative agencies as part of viral video buzz strategy. I'm sure you've seen them already but if not:

Guys backflip into jeans

Cadbury's Gorilla Advert

Ogilvy's awesome Dove Evolution (The Grandmother of all viral videos IMHO)

[Eoin Cleland]

If you think those are Norn Iron, wait until you see the film. It's incredibly Norn Irish, yet manages not to have one reference to prods, tegs, RUC, IRA, tradition, marching, civil rights or sausages. It's almost like we have a clture outside of the traditional TV and film stereotypes.

Eoin

[Mairin Murray]

OMG that's sooo Norn Iron - love the reference to Buckfast.

You do have loads of text comments so that's a good start ;-)

[Eoin Cleland]

http://jp.youtube.com/watch?v=dIDXrVittCQ and http://jp.youtube.com/watch?v=7IusHwdXqxI

Disclaimer: They were basically us just messing about in character and as a test. They weren't really focussed enough to be useful marketing tools.

Eoin

[Mairin Murray]

Add the link - and sure I'll watch it now ;-)

[Eoin Cleland]

I tried doing some viral videos with mates to publicise my movie. They were supposedto be video blogs from one of the characters in it. They're on youtube. No one watched them.

Eoin